Your Marketing Challenge:

Most small business owners struggle to market their business effectively. With all the hats you wear – from CEO, to finance, to operation, to management, you have little time to focus on marketing.  Most every small business faces the same marketing challenges: 

1. Lack of time, planning, expertise, and money

2. Identifying the right customers and generating leads

3. Creating content that attracts customers & generates leads.

 

 

 How We Help

We help budget-minded small business owners improve their marketing by providing an affordable, scalable suite of marketing services. We create your blueprint - the marketing plan, identifying your target audiences and creating your core customer messaging. Then it’s your job to bring the blueprint to life

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Our flexible, scalable, and cost-effective model gives you access to a highly experienced marketing expert with 35 years of marketing experience. All for a fraction of the cost of a full-time employee. It’s an affordable, simple, structured marketing model that is right-sized for your budget and business.

 

How It Works

It’s a very straightforward three-step process:  

 

Step One – Planning

Based on your goals, objectives, and budget, we create a marketing plan designed to achieve real business results. Our marketing plans  provide clarity, direction, focus, consistency, and measurement.

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Step Two – Customer Research

Using data-driven insights, we work closely with you to identify your ideal customers, understand their needs, preferences, behaviors, and pain points. With this knowledge you know who to target with your marketing messages.  

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Step Three – Customer Messaging

Once you know your customers, it’s a matter of sending the right message to the right audience at the right time. Messaging components include:

• Customer Persona <link> 

• Customer Journey <link> 

• Customer Messaging <link>