Marketing Plan Defined

A marketing plan is a strategic blueprint that outlines your marketing efforts. It's based on your business goals and details the tactics and channels you will use to reach your customers.

 

Key components of your marketing plan include an analysis of the industry, market, competitors, and a definition of the target audiences Your plan also includes the most critical components - objectives, strategies, and various marketing activities (tactics) like content creation, social media engagement, SEO, and advertising.

For small businesses, a marketing plan is invaluable. It provides a clear direction and focus, helping to prioritize resources and efforts on the most effective strategies, thus optimizing the marketing budget. 
 

Getting Started

The planning process starts with a phone call where we discuss your business, your short-term goals, and your long-term goals. Before our call, it helps if you complete a list of Top 20 Planning Questions.

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Goals, Objectives, Strategies & Tactics

Based on your business goals, we create a Goals Objectives Strategies Tactics chart that outlines your marketing plan.

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Goals--The Way It Will Be.
Goals describe a desired end state and define the fundamental intentions, directions & what we strive to achieve. 
 

Objectives - Measurable Objectives--Bringing Goals to Life
Goals become actionable only when they have measurable objectives associated with them. An objective states exactly what needs to be done to achieve the goal, in what timeframe and according to what metrics. Objectives set very specific bars for the group, clearly defining the parameters and measurements for success. 
 

Strategies--The Paths to Success
Objectives are realized when a set of detailed strategies is linked to them. It states: here’s how we’re going to achieve the objective given the resources and timeframe available to us. Each objective has one or more such strategies linked to it. Together these present a complete picture of exactly how the objective will be met. 
 

Tactics--Getting the Job Done
Once the marketing plan has a goals, objectives and strategies, it has a sound basis for planning and budgeting very specific activities to support them. The final step in this phase is determining which tactics will help drive the strategies. Tactics are the actual deliverables-- email, ad words, SEO, advertising, PR, direct mail, sales tools, etc. - - that support the achievement of the goal.