Your Business
1.    Describe your business    
2.    How long have you been in business?    
3.    What are your long-term business goals?    
4.    What are your short-term business goals?    
5.    What are you not doing well that is preventing you from achieving your goals    
6.    What are your strengths?    
7.    What are your weaknesses?    

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Your Products / Services
8.    What products / services do you offer?    
9.    What makes them special or unique?    
10.  Explain pricing structure    
11.    Describe how products will be sold:    

 

Your Customers
12.    Who are the most likely customers?     
13.    What makes them likely to become a customer?     
14.    What problems do they have that you can solve?    
15.    What events trigger the need or desire for our type of product or service?     
16.    How do they go about deciding who to buy from?     
17.    What are the key decision factors?     

 

The Competition
18.    Who are your main competitors?    
19.    What are their strengths?    
20.    What are their weaknesses?    
21.    How do you compare vs. the competition?     
22.    How will we differentiate ourselves from competitors?    

 

Current Marketing
23.    Describe your current marketing activities    
24.    In terms of marketing, what’s worked and what has not worked?    
25.    What is your current marketing budget    
26.    How many hours per week do you devote to marketing?    
27.    Do you have a website?    
28.    What social media channels do you use?