Community Service
ABOUT
John Rhind
You could say I’m kind of a hybrid:
Strategic + Creative
Corporate + Ad Agency
Business to Business + Business to Consumer
Digital + Old School
This fusion of skills and expertise creates a singular area of focus – helping companies grow their business. Achieved by integrating and synchronizing all digital & traditional marketing functions into one cohesive unit.
Senior Executive-Level Experience at 1/3 the Cost of an Ad Agency
I offer a new approach to just-in-time marketing. I'm not an ad agency— I'm a marketing communication project specialists. My simple hourly or project fee business model represents a fraction of the hourly cost of traditional advertising agencies and, more importantly, gives you a qualified resource with 4-5 times the experience of most ad agency personnel.
Credentials
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30 years of senior-level corporate & ad agency experience.
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Extensive marketing communications background with numerous Fortune 500 companies ...everything from high-tech software & financial services, to fast food and non-profits.
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Dual perspective of strategic vision & creative talent
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Certified Inbound Marketing Professional
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Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University
Core Competencies
Revenue Growth:
Helping companies grow their business by creating and executing strategic marketing communications programs that generate measurable results
Customer Relationships
Creating and delivering valuable, helpful & remarkable content that fosters a meaningful relationship between a company and their customers.
Inbound Marketing:
Creating engaging content that earns people’s interest instead of buying it. Then extending that experience by matching relevant content to each stage of the buying cycle.
Integrated Thinking:
Integrating & synchronizing all digital and traditional marketing functions into one cohesive unit.
Accountability:
Developing the tools and methodologies needed to project program outcomes, track results, evaluate failures & successes, and determine ROI.
Community Service
An active community volunteer, over the past 15 years I've worked with numerous non-profit organizations serving Central Ohio including:
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Co-chair Management Advisory Comittee
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Chair Training Advisory Committee
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SCORE (Service Corp of Retired Executives)
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Elder Choices of Central Ohio
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Crittenden Family Services