Creating Content
The process of selling has not changed much in the last century, but the process of buying has thanks to the internet. And content is king on the internet.
Content is information that’s practical, functional, tactical, & valuable - and takes the form of words, photos, video, sound or all of these.
Why Content Is So Important
Today the average person uses 10.7 sources of information before buying. Your customers are online - right now, They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.
Content Will Help You:
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ATTRACT relevant people <strangers> to your business
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CONVERT those visitors into “leads (people who say
they’re interested in what you offer.)
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CLOSE those leads to turn them into customers.
The Big "Caveat"
If you don’t understand your customer, their wants, needs, desires, goals, values, beliefs, attitudes, egos, personality, lifestyle, pains, motivations………….content marketing & social media won’t work.
6 Ways I Can Help You
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Map out a content marketing strategy (as part of your overall marketing plan.
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Create buyer personas that identify the issues, pains, problems your customers are trying to solve.
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Generate content ideas using a combination of existing content you already have along with new content.
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Develop a content matrix that matches specific content to specific customers, depending where they are in the buying cycle.
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Write content or edit your existing content.
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Create metrics, key performance indicators & reports to monitor what works and what needs to be tweaked.
